Helping communities & teams immerse, foresee, and prototype — faster better together.

Aldo Puicón-Pérez is a mission-driven UX researcher and designer. By integrating backgrounds in human-centered research, relational interaction design, and speculative practices, Puicón-Pérez brings a distinct approach to systems level thinking for shaping services and the products that support them.

Connect

Medium

Featured Work

Animating GIF of COOP•R interface prototype

Shaping an Expert System for Worker Co-ops

Expert System Design, AI/ML Product Design, Rapid Interface Prototyping, User Testing

Interviewed co-op experts and reviewed AI research
Designed COOP•R, a multimodal AI expert system that provides tailored advice
Built early prototypes in Figma, and now developing comprehensive prototype in Origami

View Case Study

Considering Cooperation: A Design Framework

UX Research, Design Frameworks, Design Artifacts

Investigated community-centered approach to interaction design, leveraging "Designing In Place" as a critical research process
Looked into Coachella Valley economics and demographics and identified a regional opportunity
Created reference zine on reflections from community-centered design

View Case Study

Understanding EPD Collaboration

UX Research, User Interviews, Product Ideation, Rapid Interface Prototyping

Collaboratively interviewed product engineering team members
Uncovered pain points around onboarding, trust, culture
Developed AI solution prototypes for onboarding and collaboration

View Case Study

Cultivating a Community Lab for Co-op Development

UX Research, Visioning, Service Design Prototyping, Play Testing

Analyzed datasets and interviewed experts to identify a local need
Designed CVCTUS, a community lab prototype
Produced pitch deck for potential pilot hosts

View Case Study

Organizing a Co-Mapping Experience: Launching Mapeo

UX Research, Design Systems, XFN Collaboration, Design Leadership

Researched mapping tool needs for indigenous frontline communities
Established core design system for Mapeo, an intuitive, secure co-mapping platform
Over 30 indigenous communities worldwide use Mapeo to create maps together

View Case Study

Key Experiences

Graduate Research, Interaction Design

ArtCenter College of Design, 2022–2023

Analyzed recent data sets and interviewed experts to investigate the intersection of emergent technologies, solidarity economics, and interaction design
‍Developed a community-centered interaction design framework
Graduated with distinction as part of the inaugural cohort

Lead UX Researcher & Designer

Digital Democracy, 2017–2019

Researched collaborative mapping needs for 3 indigenous frontline communities
Developed community-centered design guidelines
Established core design system for co-mapping digital tool set used by over 30 frontline communities worldwide

Lead UX Researcher & Designer

GOOD Worldwide, 2013–2016

Analyzed data sets and trends to identify a strategic pivot towards mobile
Interviewed 12 local community organizers to uncover their storytelling pain points
Shaped the core experience and design system for a storytelling platform; helped ship mobile app within 4 months

Design Director, UX/UI

TrueCar, 2010–2013

Implemented UX/UI best practices to transform a core product into an intuitive experience
Supported the rapid growth of a SaaS product team
Closely collaborated with product managers, data analysts, and product engineers to ship user friendly car shopping tools and experiences