Portrait of A. Puicón-Pérez
Aldo Puicón-Pérez is a mission-driven senior researcher & designer helping product teams understand pain points faster, imagine future experiences more easily, and rapidly prototype & validate solutions.
Key Experiences
ArtCenter College of Design logo

Graduate Research, Interaction Design

ArtCenter College of Design, 2022–2023
  • Analyzed recent data sets and interviewed experts to investigate the intersection of emergent technologies, solidarity economics, and interaction design
  • Developed a community-centered interaction design framework
  • Graduated with distinction as part of the inaugural cohort
Mapeo logo

Lead UX Researcher & Designer

Digital Democracy, 2017–2019
  • Researched collaborative mapping needs for 3 indigenous frontline communities
  • Developed community-centered design guidelines
  • Established core design system for co-mapping digital tool set used by over 30 frontline communities worldwide
GOOD / CTZN logo

Lead UX Researcher & Designer

GOOD Worldwide, 2013–2016
  • Analyzed data sets and trends to identify a strategic pivot towards mobile
  • Interviewed 12 local community organizers to uncover their storytelling pain points
  • Shaped the core experience and design system for a storytelling platform; helped ship mobile app within 4 months
TrueCar logo

Design Director, UX/UI

TrueCar, 2010–2013
  • Implemented UX/UI best practices to transform a core product into an intuitive experience
  • Supported the rapid growth of a product team
  • Closely collaborated with product managers, data analysts, and product engineers to ship user friendly car shopping tools and experiences
UX Research & Design
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