Aldo Puicón-Pérez is a mission-driven senior researcher & designer helping product teams understand pain points faster, imagine future experiences more easily, and rapidly prototype & validate solutions.
Key Experiences
Graduate Research, Interaction Design
ArtCenter College of Design, 2022–2023
Analyzed recent data sets and interviewed experts to investigate the intersection of emergent technologies, solidarity economics, and interaction design
Developed a community-centered interaction design framework
Graduated with distinction as part of the inaugural cohort
Lead UX Researcher & Designer
Digital Democracy, 2017–2019
Researched collaborative mapping needs for 3 indigenous frontline communities
Developed community-centered design guidelines
Established core design system for co-mapping digital tool set used by over 30 frontline communities worldwide
Lead UX Researcher & Designer
GOOD Worldwide, 2013–2016
Analyzed data sets and trends to identify a strategic pivot towards mobile
Interviewed 12 local community organizers to uncover their storytelling pain points
Shaped the core experience and design system for a storytelling platform; helped ship mobile app within 4 months
Design Director, UX/UI
TrueCar, 2010–2013
Implemented UX/UI best practices to transform a core product into an intuitive experience
Supported the rapid growth of a product team
Closely collaborated with product managers, data analysts, and product engineers to ship user friendly car shopping tools and experiences
